Adjective - ho·lis·tic - ho-ˈlis-tik
Relating to or concerned with the whole or complete system rather than with the analysis of, treatment of, or dissection into parts.
- Are you a passionate creative type, starting out in business, with an amazing new product or service you’re mega excited about?
- Are you on a mission to reach as many people as you can because you know your product will add value to people’s lives?
- Would you like to improve your marketing strategy to increase sales but there too many competing priorities needing your attention?
You have come to the right place. So, you’ve set up your business and know you have a unique offering. If it isn’t unique, your approach definitely is. You’ve set up a couple of social media accounts, the numbers have gone up but you’re running out of ideas. More followers are great, but you’re not really sure this translates into more customers.
You know that marketing and social media are important (because everyone says so). You’ve probably tried some marketing, with limited results. You’ve gained a few loyal customers through your efforts, who RAVE about your business, but you haven’t seen the growth you expected. To be honest you’re not entirely sure of the steps to take to take it up a notch.
As a newbie you wear many hats, it can be a struggle to focus on doing what you love, with the added stress of having to market your business. You feel like you’re spending more of your time worrying about how to make more sales and less time doing what you do best.
I have been there, I totally get the frustration. When I started on my entrepreneurial journey I really struggled to get my first business venture off the ground. I thought setting up would be a doddle having come from a consulting background. I had an idea, all I had to do was run with it – or so I thought.
With limited funds, limited knowledge and no experience of launching a business, I spent thousands of pounds on courses and branded business materials. I naively believed that as long as I had a website and a business card, I had a brand. I also believed that if I learned to do everything myself, I would automatically save myself money in the long run. I was wrong on both counts.
I realised pretty quickly I would need more than a website to build a brand. I wasn’t clear on what was unique about my business or who I should be targeting. At the time I didn’t realise that who I was and the way I did things was what would make my business different. It didn’t matter that thousands of other people were selling the same thing as me. Ultimately I struggled to attract more than a few customers and eventually knocked that venture on the head.
Failing to get clear on why people would want to buy from me, was expensive mistake number one. In hindsight, I could have avoided this with some market research and a business plan. Expensive mistake number two, was spending money on every course going, to improve my chances of success as an entrepreneur. I wanted to equip myself with skills that meant I would be able to do it all myself – as that’s what all new entrepreneurs were supposed to do. Well, so I thought…
Why was this an expensive mistake? Well, instead of spending time getting clear on what made me special and who wanted to buy my product, I spent valuable time and money learning stuff that I could pay someone who else to do, who would be better and faster at doing it!
I wish I’d had someone to tell me where I was going wrong at the time. Sure, I could get advice on setting up my business. What I really needed was someone to take the time to understand me as a person, as well as my business and provide guidance on exactly which areas I should utilise my resources and at which stage.
My epiphany came during the marketing segment of a property seminar: We were told to stop doing £10 an hour jobs such as our own design and website building. Why? Because we all wanted to earn our worth from the beginning. With the time spent struggling to understand HTML code or graphic design, we could have paid and expert a relatively small amount to get the job done, letting us focus on growing our business.
I learned loads about effective marketing that most small businesses aren’t aware of and it was at this point I realised I wanted to help struggling entrepreneurs (like me at the time) with their marketing. With my background in corporate strategy, consulting and PR, I knew I could offer a more rounded service to small startups. I enjoy looking at the bigger picture.
I love working with fantastic people like you to develop effective marketing and branding strategies to generate leads and increase sales.
I believe that knowing the person behind a business; what motivates them and their personal goals are as important as knowing the business metrics. I take a holistic approach to marketing, looking at business strategy, SEO, PR and sales, working closely with an owner to develop and implement a comprehensive, bespoke marketing plan that fits their business needs.
I have over a decade experience in marketing and PR, strategy and operational change spanning the private and public sectors and have helped businesses across a range of industries improve their marketing efforts and increase awareness around their brand.
I really love what I do (and Louboutins. Shhh!) and would love the opportunity to find out more about what you do.
Who Is She?
When we meet I can tell you a funny story that involves that line, a limo and some paparazzi…
After a brief stint at a security company, as regional administrator (AKA the lady responsible for uniforms), I landed a job in the Crown Prosecution Service. After some time working up the ranks I discovered my passion for looking at the bigger picture as a project manager. I worked as a LEAN consultant helping offices across the UK streamline their operational processes to become more efficient.
My last project before going solo, was a multi-million pound efficiency initiative to move the division from paper based prosecutions to digital presentation in court.
During that time I took the lead on internal communications, strategy and business plan writing. In my spare time, I moonlighted as an event coordinator for a staff network and had the pleasure of planning events with esteemed guests such as Baroness Scotland, Doreen Lawrence, MBE and Richard Taylor, OBE.
I set up BG Holistic Marketing after discovering I was passionate about the power of marketing. I was (and still am) excited about getting to work with some of the coolest entrepreneurs, in niche creative and social enterprise.
I’m dedicated to helping businesses grow in the early stages. I like to think of myself a bridging service, taking businesses from minimal sales to getting in a position to invest more in marketing their business. At this stage they spread their wings and I am happy knowing I have done my job.