I’m Brenda Gabriel, your holistic marketing strategist. I work with creative superstars, like you, starting out in the exciting world of business.

I’m passionate about helping fellow entrepreneurs grow their business without spending masses on marketing or making expensive mistakes (like I did).


You’re a passionate creative with a fantastic product or service that you’re excited about and are on a mission to serve as many people as possible. In everything you do, you seek to challenge the status quo.

You’ve set up your business and have a unique offering. Your social media accounts are up and running. You know that marketing and social media is important and have attempted to do some marketing with limited results. You have gained some customers from your efforts, but you haven’t seen the growth you would like. You’re not entirely sure where to go from here.

As an entrepreneur you wear many hats and it is a challenge to concentrate on doing what you love with the added stress of having to market your business.  You feel like you’re spending more and more time worrying about how to raise the profile of your business, and less time doing what you do best.


I have been where you are and I understand the frustration. When I started on my entrepreneurial journey I struggled to get my first business venture off the ground. I thought setting up would be a doddle having come from a consulting background. I had an idea and all I had to do was run with it – or so I thought. With limited funds, limited knowledge and no experience of launching a business, I spent thousands of pounds on courses and branded business materials. I naively believed that as long as I had a business card, I had a brand. I also believed that I learned to do everything myself, I would automatically save myself money in the long run. I was wrong on both counts.

I realised pretty quickly I would need more than a business card to build a brand. I didn’t have a purpose and wasn’t clear on what was unique about my offering or how to define my target market. At the time I didn’t realise that I was my business USP in such a saturated market. For this reason I struggled to attract customers.

Failing to get clear on why people would want to buy from me was expensive mistake number one. Expensive mistake number two was spending money on every course going to improve my chances of success as an entrepreneur, or to equip me with skills that meant I would never have to employ anyone for anything.

Why was this an expensive mistake? Because instead of spending time getting clear on my USP and market I was spending valuable time and money learning to do things that could be outsourced to a specialist.



I wish I had had someone to tell me where I was going wrong at the time. Sure, I could access advice on setting up my business. What I really needed was someone to take the time to understand me as a person, as well as my business and provide guidance on exactly which areas I should utilize my resources and at which stage.

My epiphany came during the marketing segment of a property seminar: We were told to stop doing £10 an hour jobs such as our own design and website building. Why? Because most of us already commanded a high hourly rate and with the time spent struggling to understand HTML code or graphic design, we could have paid some one else a relatively small amount to get the job done, allowing us to focus on working on our offering.

I learned loads about effective marketing that most small businesses weren’t aware of and it was at this point I realised I wanted to help struggling entrepreneurs like me with their marketing. With my background in corporate strategy, consulting and PR, I knew I could offer a more comprehensive service to small startups than other marketing agencies.

I love working with fantastic people like you to develop effective marketing strategies to generate leads and increase sales.

I believe that knowing the person behind a business; what motivates them and their personal goals is as important as knowing the business metrics. I take a holistic approach to marketing, looking at business strategy, SEO, PR and sales, working closely with you to develop and implement a comprehensive, bespoke marketing plan that fits your business.



I have over a decade experience in marketing and PR, strategy and operational change spanning the private and public sectors and have helped businesses across a range of industries improve their marketing efforts and increase awareness around their brand.

I really love what I do (and Louboutins. Shhh!) and would love the opportunity to find out more about what you do.

Who Is She?

After a brief stint at a security company as regional administrator (AKA the lady responsible for uniforms) I landed a job in the Crown Prosecution Service, where after some time working up the ranks  I discovered my passion for looking at the bigger picture as a project manager. I worked as a LEAN consultant helping with offices across the UK streamline operational processes.

My last project before going solo was a multi-million pound efficiency initiative to move the division from paper based prosecutions to digital presentation in court.

During that time I took the lead on internal communications, strategy and business plan writing. In my spare time I moonlighted as an event coordinator for a staff network and had the pleasure of planning events with esteemed guests such as Baroness Scotland, Doreen Lawrence, MBE and Richard Taylor, OBE.

I set up BG Holistic Marketing after discovering I had a passion for the power of marketing. I was (and still am) excited about getting to work with some of the coolest entrepreneurs, in niche creative and social enterprise. I’m dedicated to helping businesses grow their business at the early stages. I like to think of myself a bridging service taking businesses from minimal sales to where they will be in a position to invest more in marketing their business.

At this stage they spread their wings and fly and I know I have done my job.

Copyright 2018 Brenda Gabriel | All Rights Reserved