What exactly is holistic marketing?

My approach is to find out about your personal goals and look at your business as a whole. Rather than focusing solely on marketing, the holistic approach ensures all elements of the business are functioning well. After all, what is the point of having a great marketing strategy if you don’t have a clear vision about where you want your business to be in 12 months? Or you manage to get more people to visit your site but don’t have a system in place to get people to become a customer?

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